The future of advertising

By Pete Sharma

Level: Upper-intermediate and above
Worksheet
Teacher's Notes

This week's activities:
Matching expressions from the world of marketing to their definitions
Finding key words and expressions in an article
Reading an article about the future of advertising
Identifying the 'odd word out'
Discussing points arising from the article

Related Websites
Send your students to these websites, or just take a look yourself. http://www.gmarketing.com/tactics/weekly.html
http://en.wikipedia.org/wiki/Advertising
http://en.wikipedia.org/wiki/Product_placement
http://www.itworld.com/Tech/2427/071017nttsniff/

This month's In Company worksheets are available by clicking here